by Murray Lunn

Created on: September 01, 2010   Last Updated: September 03, 2010

If you own an online business or just do your own freelance work there's one thing that comes to mind: how do I find customers and clients?

You know how it goes: you have a great product or service but it never seems that people can find you. This isn't fair!

The following are several marketing strategies you should apply to your online business to see growth and success in an online marketplace.

~ Your Website is your Base of Operations ~

Your website is the forefront between web users and your business which means it has to not only facilitate the needs of those visiting the site but also fulfill the need for information by interested parties.

Your website will host all information related to your online business, help build a brand and give location on the web to send visitors.

With your website, you should regularly provide content to drive organic traffic. Organic traffic is free; it balances the cost of paid advertising campaigns.

The more content you deliver to the web the larger your reach. As your reach continues to grow so will your brand which becomes perpetual marketing for your online business.

~ Building Your List & Email Marketing ~

There are countless strategies online businesses can implement to market their products and services but none have the power that is email marketing and building a list.

Building a list captures the information of those interested in your online business which can be used at later time to market without spending a fortune on online advertising.

As cost per acquisition continues to rise as new businesses come online every business owner should implement an opt-in list and email marketing to help promote their business.

Email marketing can be done through email clients in house or through third party sources such as Aweber or iContact.

Within a given amount of time, drip emails to those that have subscribed to your list. Provide helpful information as the majority of those emails you send out but do occasionally give a call-to-action to turn subscriber into customer.

~ Join and Influence Social Networks ~

Word-of-mouth marketing is the most powerful way to drive sales to an online business. A recommendation from a friend or family member has greater value than one coming directly from the marketing department of a business.

Social networks allow users to communicate regularly on any chosen topic - many times it relates to business.

Your customers are out there on the social web talking about your business; reach

• 1
• 2
• Next Page >>