by Murray Lunn

Created on: August 31, 2010

Google Adsense provides website owners and bloggers a way to earn passive income by placing a small block of code onto their website for ads to be displayed through the Google Adword platform. In a nutshell: advertisers bid on keywords within Google Adwords which are later served through Google Adsense - whenever a visitor clicks an Adsense link on your website you are paid.

For many website owners and bloggers, Adsense is the first choice in earning a passive income online. The ease of implementation through a small string of code allows any person without knowledge of website coding to begin making money. Although your Adsense earnings can be quite excellent at times; people are always looking for new ways to maximize their Adsense profits.

The following are six ways you can easily maximize your Adsense earnings:

1. Keyword rich content

The first way to maximize your Adsense earnings is through keyword rich content located on your website. Google uses their search engine spiders not just to help determine search engine rankings but to also help determine the keywords associated with each web page on your website.

Content which uses far too many topics and unfocused keywords will still serve Adsense but the ads displayed will be somewhat random toward the implied content of your page.

Certain keywords command a high value such as those related to health, fitness and expensive products or services. When writing content for your website or blog, keep it focused within a few related keyword to ensure your Google Adsense ads display relevant ads which users will be more likely to click. Likewise, research the value of certain keywords through tools like SpyFu, write content around these high paying keywords and each click you receive will maximize your Google Adsense earnings.

2. Google Adsense Placement

Google Adsense ad placement plays another large role toward increasing your overall earnings through the advertising service.

Ads displayed in areas which are often overlooked will have little value and click troughs in comparison to those that are place higher within the body of the web page.

When placing your Adsense ad blocks, aim to keep your ads above-the-fold (before a user would need to begin scrolling). Additionally, keep your Adsense in areas where users

• 1
• 2
• Next Page >>