by Murray Lunn

Created on: August 31, 2010

Within 140 characters, Twitter is quickly becoming one of the best options for brands to promote their business online. Although there is a restriction within the length of each message (tweet), businesses have found unique and engaging methods of using Twitter to help improve their overall business.

Promotion is vital for the success of anyone business which intends to drive up sales online. Twitter, being absolutely free, has seen a dramatic rise in interest by small and large businesses within its relatively quick claim to fame in the last few years.

The following article will teach you 7 ways a business can use Twitter to promote themselves, create a better customer experience, drive sales and traffic back to their business.

1. Traffic Generation

Twitter has a reported 75,000,000 users as of January 2010; this large user base is a collection of average people, business individuals, large companies and a variety of small businesses.

Using Twitter, a business can send out a message through the service to announce new products, information or various forms of promotional content which can quickly convert users into visitors.

2. Branding

One pillar of operating a successful online business in the modern world is through online branding. Branding details the overall image of a company; as an increasing number of people use the web to research businesses, companies cannot pass up this new opportunity to reach their market and keep their brand in the front of millions.

With Twitter, a business can continually engage prospects, leads and customers to help build their online brand and promote their business using the service.

3. Increase sales

Although much more difficult than it seems on the surface, Twitter has proven to be a very effective way to increase sales of businesses using the social platform.

Each tweet can be used as a marketing message which later converts a user into a customer, increase the business's sales and help keep them within the sales funnel for years to come.

4. Customer service

Large businesses such as Dell and Best Buy have shown that Twitter can be very effective to use as a form of customer service. The instant interaction between user and customer service representative helps build brand image but more importantly keeps a customer satisfied.

For any small business, instead of keeping customers waiting on the phone they could instead use Twitter as a form of quick customer service which helps promote the business by engaging multiple

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