by Vilie Farah

Created on: August 23, 2010

Building backlinks is one of the most important components of your search engine optimization (SEO) strategy. Search engines see links from other websites to your content as a guarantee of quality.

Each backlink is a recommendation. Having backlinks coming from quality websites will help you position your content better in search engine results.

You can control the manner in which your website gets backlinks. Relying purely on chance and the willingness of others to recommend your content is amateurish. You can always find ways to trigger the process and to increase the number of backlinks that your website gets.

CREATE QUALITY CONTENT
Creating unique, highly specialized and professional content is the first step towards getting many backlinks.

You can never insist for the inclusion of your website in the recommendations of others, if it fails providing quality information. Make content updates and quality your biggest priority. Once you manage to come up with a large volume of quality articles, you will be able to increase the number of backlinks that you have.

CONTACT WEBSITE OWNERS
If you have specific interest into getting backlinks from some websites, it will be wisest to contact their owners.

Select high quality websites that have a high page rank. The more popular and professional these websites are, the better.

Contact their owners and ask for a link exchange. Present your website, your main areas of expertise and the topics that it discusses. A link exchange signifies that they will post a link to your website if you post a link to theirs.

Many website owners will be reluctant about recommending somebody else’s content but if you manage to create a quality website, you will probably meet success.

SUBMIT WEBSITE TO DIRECTORIES
Directories are web portals that list links to other websites. Most often, these links are categorized on the basis of topic that the website discusses.

Directories can be either general or specialized. Specialized directories provide links to websites that provide content within a niche sector.

You will discover lists of reputable directories online. Submit a link and a brief description of your website. Though the approval process may take up to several months, directory inclusion is the easiest and most prolific way to build backlinks.

LEAVE COMMENTS IN BLOGS AND WEBSITES
Getting actively involved in other websites will also help you build backlinks. Start by leaving comments in relevant websites and blogs.

Most often, when writing a

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