by S. G. Harsha

Created on: August 19, 2010

You have an idea! A great one even! It is an idea for a business that will provide a great service or product to people who need and want it, Jobs for economically strapped hard working employees who need it, and money for investors who take the risk and believe in your idea!  You are pumped up and ready to go!  What could go wrong? A few words and phrases come to mind: Housing crunch, declining consumer confidence, Investor fatigue, global economic downturn, and the worst one, Global recession.  

Regardless of how good your idea, planning and risk to reward ratio may be, finding investors is going to be a tough sell, but not impossible.  It can be done but unless you are Donald Trump or related, the amount of investment opportunities will be less and the chance of angel investors falling into your lap is like buying three winning lottery tickets in four different countries and winning six total prizes.  It just doesn’t add up. You are going to have to work for it.  Here you can find some advice.

First, I want to congratulate you on your wonderful idea. Now I am going to tell you that your work just got exponentially more daunting. Like a stressful disease, your patience, energy and drive will be tested, gleefully pounded and often arrested.  The cure, the relief and the bail-out is going to be your persistence! Never lose that and you will never fail.  An idea or a company only fails when no one is left to believe it will work. You will make up for the unbelievers by holding fast and never letting go of your dream! So, before you begin, I want to also congratulate you on your success!

Finding investors! In a tough market…

I am going to make the assumption that you have a business plan, and have mapped out your investment with plenty of pointers, visual aids, referrals, surveys, market testing, tracked record of growth, healthy financial statements, a written investor agreement and research, research, research. If not, do so now and try to get as many of these things and more before searching loans, venture capital or throwing that pitch to your uncle, business acquaintance or golf partner. You are a gun, and these things are your ammunition that you are going to fire into the perspective investor’s bulls-eye.  Make the ammunition out of quality facts and have lots of them, and you can shoot yourself into a successful business relationship/capital.

Now that you have what you need, I will tell

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