by Murray Lunn

Created on: August 18, 2010

Advertising is as one of the fundamentals of marketing which helps spread your brand, products and services around the globe. With an almost dizzying amount of advertising platforms, it can often be confusing for small business owners to find the best methods to advertise their business.

The high expenses of running advertising campaigns have made many small business owners begin to look for do-it-yourself methods when it comes to advertising. Who needs a big marketing budget when just a few hours of work each week can quickly translate into the same results as those being pushed by big business.

In this article, small business owners will learn five DIY methods to advertise and market their products and services.

 START A BLOG OR WEBSITE 

The web, with nearly 2 billion users, is one of the quickest and easiest ways a small business owner can begin advertising their business online. In essence, a website or blog becomes the business location on the web - much like a brick and mortar store but in digital format.

Here are three ways you can benefit form starting a blog or website:

1. A blog will allow you to regularly update your potential customers with great information which can lead to sales and build organic traffic. This DIY approach to advertising your business does require work on the small business owner's end but it quickly translates to revenue without having to pay for very expensive advertising budget.

2. Much like a blog, a website can become the hub of a small business online. Through a website, business owners will be able to display their products and services while building a better brand. Using eCommerce platforms such as Zencart can turn an otherwise bland website into an online shopping powerhouse.

3. Search engines have begun to recognize the stiff competition within online business while trying to display relevant information for local shoppers. Google Local Search allows your small business to advertise for free by submitting basic information about your business. This DIY advertising campaign is long lasting and will continually bring in new leads as local users search for your products and services that you have to offer.

ENGAGE USERS ON SOCIAL MEDIA 

At this time, there are three major social media platforms every small business can benefit from:

• YouTube

• Twitter

• Facebook

Youtube allows your business to create great videos which can be used to talk about your

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