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Website Marketing & SEO: What to do if you don't have enough content in your site

by Thu Nguyen

Created on: August 14, 2010   Last Updated: August 15, 2010

Most sites online have crossed over into the blogging platform. With that the merge towards content creation have taken on a new initiative into configuring search engine optimization factors and focused keywords into the coding of the site’s theme. So as a blogger, content is something which you have to think about daily. Sometimes even more than that just to ensure that everything you’re loading onto your site is of quality information for your readers to browse through.

From the topics you choose towards the keywords, when you think you’ve got it all figured out, the writing slumps can get to you. It’s at this time you might want to rethink about your strategy toward content creation on your site.

* Multi-Authored Invitations *

If your site is already gaining momentum plus you’re believe your content needs to be crank out more consistently, it’s probably a good time to see if turning your blog into a multi-authored site or invite guest writers to post new and refreshing ideas a valid choice. This is beneficial in several ways.

- building backlinks
- business ventures
- feedback

It’s a win-win-win situation for all. The chances which you’ll take to build and share traffic among each other makes for a stronger community online and therefore every new content that comes out will be stronger as well.

* Integrating Relevant Conversations *

Sometimes an article elsewhere or even an idea which you’ve read on another blog gave you an idea to respond back. In fact, you want to take your spin on the topic. Writing your response and linking to the original post allows the other blogger to see what you wrote. In turn, content is produced and conversations continue.

One of the best site to find ideas to write your next content in a well-organized way is SeededBuzz. Just choose and tag many of the articles which are in the seeds section and write a response to one linking to that post. You’re given choices among a few categories:

- Automotive
- Charity
- Creative
- Entertainment
- Green
- Living
- Marketing
- Money
- Politics
- Sport
- Science
- Technology

No matter which category you choose, there will be sites with great posts on a vast variety of topics for you to link to.

* Rewriting Your Content *

John Chow, a problogger found that resurfacing an old post and polishing it new can bring back some content which is relevant to the times. Thus, you want to rewrite it a bit so that the search engines don’t find duplicates and penalize you for it. As long as it’s your own original content, rewording your articles to suit the present will be OK.

Overall, if it comes to the worst and you cannot get anymore out of your efforts, perhaps finding writers who you pay for to write new compelling content is another option. This route will require you to check the writer which you’ll be working with. Thus, ask for samples, site and performance records to get an idea of what you will get. In the end, content is the meat of your site online. Without it you’re good as nothing. Keep it coming and you won’t suffer.

Learn more about this author, Thu Nguyen.
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