Email marketing campaigns are used to send off information to a select group of people and they are a great way to send bursts of content to keep a niche market intrigued by what you have to say. Internet marketers are not the only people who use email blasts although they are the most notorious group. Bloggers, freelance writers and even small business owners can use email blasts as part of their marketing campaign to drive traffic to their website or blog with the ultimate aim of increasing revenue flows through direct advertising or indirectly by simply improving traffic flows in the case of bloggers.
The following are a few tips that can be used to make sure your email marketing campaign is a success.
Build Your Own Email List
While it is certainly possible to buy an email list and this cuts out much of the work and time involved in setting up an email blast campaign taking this route robs your marketing of much of its credibility. This is because you will not be complete control of how those addresses were collected and if they were harvested using illicit methods. It is always better to start building your email list from scratch, although you can legitimately use emails you collected for subscription purposes as long as the material or the niche market is the same.
Avoid Spammy Subject Titles
This is a very practical tip that can help your email to avoid being banished to the spam folder. Words like “free”, “Viagra” and “sample” are a sure way to get labeled as spam so try to avoid them at all costs.
Keep Your Content Interesting and Engaging
If you have spent some time crafting a catchy title for your subject line you should spend even more time editing your actual email. When your subject line catches the attention of your recipients nothing can get your email deleted faster than a disappointing opener, or content that seems to be totally unrelated.
Include Images… But Not Too Many
Pictures can add a lot of interest to your email blast but they should always be used sparingly. Remember that pictures can sometimes distract readers from your message so keep the path to your call to action clear.
Don’t Stuff Your Email With Links
Finally, an email that has a hyperlink on every line screams spam because when you do this you give the reader the impression that all you want them to do is click a link… any link. This can be a real turn-off so try to avoid putting too many links in your email blast.