by Jade Li

Created on: July 06, 2010

How to Build a Loyal Audience on YouTube

YouTube reached the edge of two billion views per day in the month of May this year. It has become one source of information by millions of viewers in different niches. Most researchers consider YouTube site to be one of the most educational and informative social media.

The large number of viewers in YouTube has convinced many business minded individuals to promote their intentions from products to information through videos in the site. The question now there is how to keep and maintain your viewers or patrons despite the huge number of competitors.

Target Your Viewers

Determine what group of viewers you want to target. Will it be a group of teens or moms or sports enthusiasts, maybe? By determining the group of viewers you want to target you can focus on what videos to make and post in your channel. Incorporate elements that will make your videos interesting and informative to the viewers. One way of doing this is to put yourself in the shoes of viewers and ask yourself what you want to get out of the video.

Make Interesting and Informative Contents

What will you feel after watching a lousy vid? Probably, you will say that it’s just a waste of time and it really is! Make vids that will entertain viewers. By making this kind of vids and satisfying any viewer with your vid contents he will watch on your next post for sure. There are, in fact, vids in YouTube with contents not matching the titles. They will sure to get viewers initially but they will never get loyal viewers since their consistency level here is in question.

Make Use of the YouTube Tools

Viewers are not just viewing your posts but also liking them. Encourage your viewers to post comments and share the link to their Facebook or Twitter accounts. This will increase the rate of your accessibility. Once your link is posted in their news feeds, chances are, you get to expose your posts in many viewers that will also like your vids.

Be generous in answering comments as much as possible. In case you get foul comments never make the issue big or it will be better not to answer foul comments at all. Be nice all the time so that the impression you leave with your loyal viewers will remain.

Consider SEO (Search Engine Optimization)

Optimize your videos in the search function. This can be done by thoroughly thinking the titles of your vids. A unique title will generate more views of your posts since anyone can put any keyword in the search box to look for. If you are smart to make your titles available in various keywords then that will be a plus for you.

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