by Jerome Espinosa Baladad

Created on: July 05, 2010

These days, the “Edible Arrangements” (EAI) store never fails to catch my attention every time I see its front from my bus on my way home here in Staten Island in New York. It then occurred to me to check more closely on franchise information about the business - I’ve always noticed people on the street that happened to be passing by, would look like they’re curious about the ready-to-eat arrangements that look like floral set-ups displayed on the store windows. And they would then get inside to check out. 

The company started in 1999 in East Haven, Connecticut. It now has “Frutation,” started in 2006, and promises to deliver something different on what we enjoy our fresh fruits. In fact, some stores of “Edible Arrangements” also carry “Frutation” products including smoothies, juices, fruit sundae, and fruit salads.

In addition to a short video on its site showing dates on online seminar schedules where you can register on knowing more about acquiring a franchise with them, the website provides for helpful information for those seriously desiring to get into the business:
1)    You may readily dial 1-888-727-4258 to ask for information on the franchising process.

2)    The website highlights that they “need someone who has $60,000 cash” to spare, and those who “are ready to invest $146,856 to $260,604” for the business. Those coming from outside of US need to contact their separate sales representative located locally in their area (or close to their area) for a different set of pricing.

3)    The franchise development process entails you calling the number given in “number 1” to complete the request information form, filling this form up with details on your personal profile for an interview, and consulting with a member of their franchise development team.

4)    On details on initial investments and financing, the following are the figures to take note on acquiring a franchise from EAI:
franchise fee is $25,000,
initial investment range is $146,856 to $260,604
weekly royalty fee of 5% of gross revenues
2% contribution to the Marketing Fund
Liquid capital of $60,000
Minimum networth (of prospective franchisee) at $250,000  

Available financing in putting up the franchise can be extended by affiliates, and other third party groups; the information for such can be provided during initial consultation.  Note that the figures above differ if you are interested to acquire an “EAI” franchise with “Frutation.”

5)    The site also talks about “multi-unit enterprises” (MEs) that are made up of a number of establishments operating under the ownership of a single group or an individual engaged in the business.  It’s EAI’s way of helping franchisees to identify opportunities, and receive other forms of support to grow with the business. Based on experience, MEs grow more prosperous and quickly from engaging in business from EAI.

6)    Check more details yourself at EAI’s website here: http://www.eafranchise.com/Default.aspx

All the best for you, in case you decide to explore the opportunity.

Learn more about this author, Jerome Espinosa Baladad.
Click here to send this author comments or questions.