by Christina Pomoni

Created on: July 03, 2010

Being one of the leading website analytics solutions, Google Analytics is becoming an increasingly popular tool generating detailed statistical information about the traffic driven to a website. When linked to a website, Google Analytics features nicely presented charts and graphs to provide information about where and how traffic is directed to website as well as referring traffic and keywords that land traffic to the website.

The main advantage of Google Analytics is that is free and very easy to setup. The first thing you need to do is sign up for a Google account. If you already use Gmail or Google Reader, you can add Google Analytics to your website by visiting http://www.google.com/analytics/. Then, you need to add your website by selecting “Add Website Profile” option and entering the name of your website and all the relevant information required to enable Google Analytics to generate the reporting statistics for you.

Google Analytics is essentially a Search Engine Optimization (SEO) and online marketing tool that offers a wide range of excellent options to evaluate the marketing success of an online business and its outreach to target customers. For online business owners who want to know more about their site traffic and have a clear statistic view of their website, Google Analytics offers meaningful reports and presentable charts and graphs.

a)      Meaningful Reports

Unlike traditional web site reporting that is static and limited, Google Analytics provides live reporting with details that enable you to measure the success of the website. In effect, the information provided by this meaningful web analytics service will enable you to gain an insight of who are the users that visit your website, what are they looking for most often, and how you can meet their needs in the most efficient, streamlined way. Besides, with Google Analytics you can find efficient ways to turn unique visitors into loyal customers of your website.

b)      Presentable charts and graphs

Through a wide range of nicely presented charts and graphs, Google Analytics can answer all your questions in regards to the traffic generated to your website both from referred websites and keywords used in your advertisements. All charts and graphs reflect real-time statistics by integrating the latest customer visits and filtering all the relevant information. Moreover, you can check the success of ads you have placed maximum 30

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