by Mouhcine Azizoun

Created on: July 01, 2010   Last Updated: July 03, 2010

SEO is vitally important for all businesses. Search Engine Optimization’s positive impact on businesses is the reason why it is of huge importance for them.  In order to know more about this, we need to compare SEO or SEM or Search Engine Marketing.

It is true that there are some big companies that pay SEO specialist to get the results they want fast.  But more often than not, Search Engine Optimization is free.  On the other hand, Search Engine Marketing (SEM) is not free.  Websites that promote themselves through SEM may use Contextual Advertising, Paid Inclusion, etc.  These advertising methods have many flaws and they cost a lot.

The fatal flaw is that with SEM businesses are the ones looking for the customer.  With SEO, the situation is different.  It is the customer who looks for the business.  Customers are very aware of the fact that all businesses want to sell them things.  When they see an ad online that feeling of being a target immediately emerge.   So they try to protect themselves from being a victim of an appealing offer.

But when the customer does a search on Google, for example, he or she is the one looking for the business.  And when she or he sees a certain website at the top of the search engine, a positive psychological impact is imposed on the customer.  This strengthens the credibility of the website.  This is the first reason that makes search engine optimization important for all businesses.

The second reason is that with SEO, businesses reach a wider range of customers.  Advertising on a newspaper or a magazine does not always guarantee the desired results.  This is because of the aforesaid customer’s feeling of being a victim of an appealing ad and because of the limitations imposed by the newspaper or the magazine.

But on a website, you can writer as many information as you want and you can display the picture you want without adhering to the newspaper photo size rules or anything else.  Also, with SEO, businesses receive targeted web traffic to their websites.  It is known that there is nothing better than the search engine traffic.  It is free, targeted and huge.  Getting targeted traffic means an increase in sales.  And that’s the ultimate aim of all businesses.

SEO is free and more effective than any other marketing method.  Through SEO, businesses drive prospect customers effortlessly to their websites instead of looking for them high and low.  This eliminates the being-a-victim- feeling of the customer.  SEO also adds credibility to businesses and help them achieve the desired results.  For the foregoing, search engine optimization is paramount for all businesses.

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