by Vilie Farah

Created on: June 29, 2010

Social networks are omnipresent. The degree to which individuals are dependent on social networking varies. Many people cannot imagine a single day without updating their Facebook profile, sharing information via Twitter and writing a new blog post.

Just like any popular trend, social networking has led to intense debates. Are social networks our friends? Do they bring more benefits or do they harm users?

Answering this complex question is difficult. The usefulness of social media depends on the intentions of members and the degree to which they are dependent on this online resource. The manner in which social media are used determines whether they are somebody’s friend or foe.

USEFUL CHARACTERISTICS
Social media bring about numerous benefits. No other communication channel makes such opportunities available.

* Making new friends *
Many people find it increasingly difficult to make new friends. The hectic urban lifestyle and intense work schedules turn social activities into mission impossible. Social media have stepped in as a useful helper.

Social media allow people to make new friendships across the globe. All it takes to meet new people is good internet connection. Social networks allow busy people to lead active social life without leaving their office.

* Overcoming distance *
Social media communication is independent of distance. It allows people to reconnect to friends, who live in other cities and countries.

Social media can enhance communication, if used properly. They can reestablish the bonds between childhood friends and relatives.

* Doing business online *
Many businessmen use social media to establish new business contacts and to promote their products.

Social media have revolutionized product marketing. They brought about numerous inexpensive and creative advertising opportunities.

* Entertainment *
Nothing could be more entertaining than social media. They are full of information, useful links, games and quizzes.

Social media are an excellent way to deal with boredom. They give users the option to play games against each other and to join interest groups and communities. What could be better?

WHEN DO SOCIAL MEDIA BECOME THE ENEMY?
As useful as they are, social media can turn into a foe. Many people fail seeing the difference between regular everyday usage and addiction. Social media can become focal in someone’s life, replacing real interactions and leisure-time activities.

* Addictiveness *
Social media are addictive. A number of people cannot imagine

• 1
• 2
• Next Page >>