by Sangeeta Deogawanka

Created on: June 26, 2010

Hybrid Cloud Computing is an emerging strategy in a cloud computing environment. It makes use of in-house resources, together with external cloud services, either on a continuous basis or in form of a 'cloudburst'. So a company using hybrid cloud computing, may store sensitive data on its own data centre, while making use of public and private cloud services for infrastructure and general computing.

With the use of a hybrid cloud computing model, a company can capitalise on the advantages of keeping data secure while outsourcing infrastructure and other computing services to the cloud. This enables an effective ROI, cost and ease of use benefits, while reaching a broader market. A hybrid cloud environment seamlessly integrates such external applications available on the private and public clouds, with your own in-built processes.

So it makes sense for a company to work in a hybrid cloud environment with various concurrent cloud computing strategies that combine the private and public clouds, while integrating the internal.  

While every start-up and established business has some tool to manage cloud computing, to effectively gain an edge over your competitors in a cost-effective manner, you need to mash external applications with your own systems for better outreach, sales and ROI..  So if your business needs to keep control of company data that can be handled internally, while wanting a virtualised pool of public software-as-a-service for database management, marketing and computing solutions, then a hybrid cloud computing strategy is just what you need.

As a  business, you will be having on-site software applications that are customised to your business. But you may additionally want to streamline and automate tasks to suit your business requirements, that may not be addressed by the software solutions you are using. You may also want to integrate external software-as-a-service processes into your on-site applications for a workable solution. This is possible with the use of such SaaS offerings from a vendor's hybrid platform that effectively integrate  into your core applications.

When should a business consider hybrid cloud computing?
As using services of vendors on the private cloud costs money, you will need to devise a strategy that helps you decide the right time to opt for hybrid cloud computing.

When your business uses e-mail marketing as a prime marketing tool, you should consider the hybrid cloud computing on-demand services of vendors

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