by Dennis Schooley

Created on: May 13, 2010   Last Updated: May 14, 2010

How does it feel to have a petition page right within your own website and lambasting your own policy?

MoveOn.org wants to give the social networking giant a dose of its own medicine. The advocacy group has created a Facebook group petition page, Facebook, respect my privacy! urging the social networking giant not to share user information with third-party advertisers.

The group, which already has 47,978 members as of this writing, is MoveOn.org’s answer to the instant personalization feature recently launched by Facebook CEO Mark Zuckerberg. The feature is still in beta, with Yelp, Pandora and Docs employing instant personalization.

Instant personalization blurs the distinction between Facebook and other websites, allowing a user’s activities on the latter to show up in Facebook. When a person is logged in to Facebook, for instance, and visits Pandora, the latter pulls up his profile information to personalize the experience.

If the user has listed on his Facebook profile that he liked a particular song, for instance, he is likely to hear that song when he logs in to Pandora. Anything the user does on a third-party partner website (commenting or liking a particular content) will be visible on his Facebook wall and published in the newsfeed.

“When you buy a book or movie online–or make a political contribution–do you want that information automatically shared with the world on Facebook? Most people would call that a huge invasion of privacy. But recently, Facebook began doing just that. People across the country saw private purchases they made on other sites displayed on their Facebook News Feeds,” MoveOn.org wrote on its website.

Electronic Frontier Foundation, is also protesting Facebook’s latest feature. The digital rights advocate has published a timeline chronicling Facebook’s “eroding privacy policy.” EFF also has a Facebook page dedicated to this cause.

Facebook is a sucker for change but its most recent initiatives have stirred a hornets’ nest. Aside from the two advocacy groups, four Democratic senators are also protesting the move. One of them, Sen. Charles Schumer (D-N.Y.), has asked the Federal Trade Commission to investigate if Facebook’s privacy policy is misleading to users.

Schumer, along with three fellow Democratic senators Michael Bennet (D-Col.), Al Franken (D-Minn.) and Mark Begich (Alaska), wrote to Facebook founder and CEO Mark Zuckerberg asking for clarification

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