by Stephanie Alexis Gonzaga

Created on: April 14, 2010

If you’re trying to generate more traffic and are hoping for more page views for your articles, you’re basically doing what is popularly known as article marketing.  To put it simply, article marketing is a kind of marketing method in which you use the power of the written word to promote your website, your products, and your services.

As an article marketer, your job is to write articles about specific topics regarding your website, the products that you sell, and the like.  Normally you would try to write articles with a promotional tone of voice in order to call your readers to action, but this proved to be an unsuccessful attempt at catching readers’ attention in the long run.  Why? Simply because no one wants to buy something they have no idea about or purchase from a seller they do not know at all.  Because of this, the approach of article marketers changed completely that they started writing articles that provided helpful information instead of calling their customers to buy the product/service directly. 

In order to launch a successful article marketing campaign, you should at least possess the following:

a. Good English writing skills that can engage the readers well

b. A word processor to use when crafting your articles

c. Basic knowledge of SEO and how to submit your articles to article directories

Thousands of people were able to make a lot of money thanks to good quality content and popular article directories, but now there are newer and more effective ways on how to get more views and traffic to your articles.  We’re talking about SEO, link building, and social media marketing which are tools that have proven to escalate the amount of traffic generated to the millions.  If you’re wondering what all these words mean and how they can increase the number of page views and amount of traffic to your articles, here’s a simple breakdown of how you can drive traffic to your articles:

1. Creating attention-grabbing titles and adding specific keywords that are normally typed into the search engines is one of the most effective ways of increasing your page views.  Search engines are the middlemen between the reader and the article so doing extensive keyword research and using those keywords and phrases in your already creative titles is essential if you want to boost your page ranks on the search engines.

2. Linking specific words or phrases to other sites or articles with similarly

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