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When you think of the color red, what comes to mind? Passion? Sex appeal? How about all of the above. Is it any wonder then, that some of the sexiest Hollywood babes are paying homage to red with tresses that scream with a balance of power and sexiness. In a time where celebs change their hair color faster than their boyfriends, most red-heads use their red hair as static and signature.

Celebrity stylist Billy Lowe knows that "red heads make a statement - a bold statement. It's a very self-confidence kind of color. It's pizzazz. When we think of someone with red hair we think of hot tempers. Some women enjoy that "I'll show you" sort of look. And wearing red will definitely give them that. It's been said that we wear how we feel (psychologically) and many women enjoy the attention, and feeling they are in control."

Lowe believes celebs stay red because of the image it projects and the association they reap from it. "I've had the pleasure to work with both Debra Messing and Marcia Cross, who are both known for their lustrous red hair. Tori Amos has been called "that fiery red head at the piano." It becomes part of their image and persona. Red is fun, fierce and it really makes a statement. There simply aren't that many red-heads in Hollywood and the camera loves them."

When we think of natural "red heads", we think of someone from Ireland or Scotland. In fact their populations of natural reds are said to be 10-15%. In the U.S., it's only 2-5% - such a rare color stands out in a crowd and demands attention.

"Red hair is coveted because it's the least common in natural hair color," explains Wolf, of the Jim Wayne Salon in Beverly Hills.

Ready to take the red-hair plunge? Well first of all, red hair comes in a variety of hues from Strawberry blonde, Copper Reds, Blue Reds, Brown Red, Natural Reds, to Golden Red, to name a few, so you'll have to select the perfect shade just for you. But beyond the color choice, red hair is a serious commitment. Reds are the fasted colors to fade.

"You'll need the right shampoo, right products, to stay out of the sun, and visit your professional colorist on a regular basis," explains Wolf. "Red hair, if not natural is a commitment."

"Being a red head is a true commitment with maintenance and up-keep," stresses Lowe.

Dominick Riccardo, from David Alan's Grand Salon and Spa in Paramus, New Jersey, recommends touching-up your roots and color every three to four weeks, at the latest.

You will definitely have to use products, like color depositing

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