Sales pitch is usually associated with advertising copy and business marketing, but sales pitch can also be an important part of writing for the Internet. The reason for this is largely because there are multiple purposes in publishing articles online. Article writers and web content providers should be aware of why a sales pitch is still important, and understand that information alone is not enough to convince readers to visit a link, or to sign up for something online.
Web content is often designed to target visitors to a website, and to get a lot of search engine traffic, but it is better not just to focus on keywords and concentrate on making articles search engine friendly. Anyone involved in writing for the Internet should also promote online articles through social media networking and social bookmarking. A catchy headline for a social network update should include a selling point, so it acts as a sales pitch that will entice more people to click on a link.
♦ Writing catchy headlines
All posts and updates in social networks should be intriguing. The best way to get more people to visit a link is to suggest that a secret will be revealed when they do this.
• Little Known Ways to....
• A useful method for....
• Discover more about....
• The secret of.....
• Getting rid of....
• A quick and easy way to....
• How you can have great.....
• All you need to know about....
• The real difference between....
♦ Using power words
A good sales pitch can encourage people to discover more about what is being advertised, sign up for something or instantly purchase a product. Any sales pitch should use power words and phrases that suggest ways to save money, discover something new or find easy ways. Some of the more powerful words to use when writing for the Internet, on top topics, are - Love - Health - Proven Results - Guarantees - Safety - Money.
♦ Creating article titles
Internet writers need to use compelling titles to act as a sales pitch for grabbing attention to online articles. Web content should always appear to answer a need. A good title can ask a question "Are you...?" which suggests the answer to a problem can be found by reading the article. A title that simply gives instructions on "How to..." will be picked up by anyone who needs a guide to follow. Other useful ways of wording a title are by offering "Top tips" or providing "Reasons why..." Equally effective would be to give a warning about "Reasons never to...."
Many people want to read reviews online, so an article title should make it clear when it is a product review, a book review or movie review.
So why do Internet writers need to include a sales pitch? The answer is that writing for the Internet is not just about creating original web content that is informative, entertaining and of interest to those who read it. Writing for the Internet can never really be effective without some call to action that will result in links being clicked.