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Created on: March 27, 2010 Last Updated: April 23, 2010
An author resource box is normally found at the end of your article where you get your readers to go to your website so they will purchase your product and you will make money. Therefore, a resource box is obviously the money maker of your article.
Being the money maker of your article, you naturally want to construct your author resource box in such a way that it will make you money.
So what are the factors that you need to consider when writing your author resource box?
Obviously, if you just write : "For more information, go to my website" in your author resource box, you will not entice your readers to click to go to your website.
Your author resource box must contain words that will make your readers want to get more information about the topic you’ve written in your article. And the information is available on your website so the reader has to go to your website for more information.
Some would suggest withholding crucial information in your article so that the reader would have to go to your website for the complete information. This could work but you must first check with the article directory that is hosting your article. Some would frown upon this practice because it's misleading to the reader.
So, what are the non-misleading ways of getting your readers to go to your website via your author resource box so that you will make money?
1. Seamlessness
The first way to make your resource box click-friendly is to weave it seamlessly from your article. Your readers should feel that your resource box is also part of your article and their eyes should flow naturally from the text to your resource box without interruption.
2. Hypertext
Do not write the url of your website. Hyperlink words that the reader can click to bring the reader to your website. This will make your resource box appear to be a part of the text instead of something that contains a self-serving link.
Sometimes article directory fails to make your links live and this can pose a problem. Confirm with the article directory if they allow live links in the resource box. Most do but in the event that they don't, you have no choice but to write down the url to your website.
3. Keyworded
Your author resource box must contain the keywords that you've optimized for in your article. You want your article to be found by the search engine so you must also optimize your author resource box.
4. Bold the start of your resource box
Why do you do this? So that the reader will think that your resource box is a subheading of your article and will therefore read on to go to your website. You want your reader to read down further than just your article to your author resource box.
By bolding the start of your resource box, the reader will continue reading as they would think that your author resource box is also part of the article.
Using these four techniques will help you get the visitors to your website via your author resource box.
Learn more about this author, UmiNoor.
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