by Glenn Magas

Created on: March 24, 2010

There are two ways to drive traffic to your website. One can be extremely difficult, tedious, and a lot of hard work, the other takes money along with tedious hard work. Either way, neither guarantees your position in the Google Search Engine Results Page or Google PageRank.

The best way to bring traffic to your website is through Organic SEO. This is the process of getting a visitor when they search a word or phrase in Google and find your link, click on it, and are taken to your website.

This is an “Organic Search” – it is where your website is listed in the SERP based on its relevance . Applying an Organic SEO strategy to your website means many things, and things that need to be done to improve your chances to be found through an organic search.

Link building, sitemaps, keywords, along with quality content will help Google’s WebCrawler’s access your page. Through Google’s algorithm to determine PageRank and webpage relevance, your page will be indexed based on its keywords, and will be placed in a certain position in the SERP when the query pulls your relevant pages from the Document Server.  Google also will assign a pagerank based on your websites importance.

Organic SEO is a long tedious process. There are experts and SEO agencies that can provide assistance at a certain price. Beware – there is no guarantee your website will end up at the top of the SERP or be ranked with a high PageRank no matter what these SEO experts suggest. They can only apply an SEO strategy that makes your website more relevant and easier to index when Google’s WebCrawlers access your webpage.

The other way to build traffic to your website is through “Articifical SEO” or through page searches. Non-organic search results may include pay per click advertising: this is a marketing model where you pay a ‘host’ only when their link is clicked.

This PPC is based on a Cost per Click – which is the amount of money you pay search engines for a single click on the advertisement.

If your website is selling a product, it is only worthwhile if your PPC campaign is less than what your sales are generating.

If you use PPC, your ads will be displayed when a keyword that is searched matches a keyword in your PPC list or ad campaign. They generally appear above the organic results on an SERP as well to the right side of the SERP.

Organic or Artificial SEO will help make your website more visible. Used together, along with quality content and conversion of sales which leads to profits, is a beneficial tactic. But those who do not generate sales, or if an ad campaign costs more than the ad sharing in their website, should stick to organic SEO and apply a strong SEO strategy to their website.

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