by B.J. Tolentino

Created on: March 22, 2010

A fundamentally sound website marketing program is founded upon strong web content development. The basic elements of Search Engine Optimization (SEO) must be in place to make the website competitive and relevant. When all other aspects of website development such as design, branding, efficient tools etc. are taken care of, it's time to develop SEO friendly web content to kick off sustainable website marketing.

• Find closely-knit keywords and keyword phrases related to your website’s brand

Targeting keywords and keyword phrases to support the website’s brand is essential to drive quality and relevant traffic to your website. There is one primary consideration in making your website SEO friendly - “Create web pages with SEO friendly web content carrying keywords or keyword phrases with high density web search volume and use them to support your brand keywords".

Here's a Google Adwords keyword tool to easily search for these relevant keywords and keyword phrases.

• Categorize keywords and keyword phrases to maximize web search results and page rank

Web search results and page ranks are not the same but they affect each other. It usually takes time to increase page rank but getting high ranked web results - which is very helpful in increasing initial visibility and therefore traffic - can be easily achieved using keywords and keyword phrases.

Getting high ranked web result for a single keyword is always difficult but finding low density keyword phrase is the answer to easily get to the top of web results. This is very helpful while you're building backlinks to your web pages “hopefully” generate enough link juices to steadily increase your website's page rank.   

• Keywords and keyword phrase placement and density on an SEO friendly web content

Search engines - especially Google - are immune to keyword stuffing, spamdexing and other black hat SEO tactics. Just remember that keywords and keyword phrases are there to make sure that the web content is within the context of the web page in mind. Here are elements of correct placement and density of keywords and keyword phrases:

1.) Always reflect at least the primary target keyword on the HTML title tag. But if you want to easily get high ranked web result, make your HTML title tag longer to include one or even two secondary target keywords.

2.) Always reflect at least the primary target keyword or keyword phrase on the first paragraph and close the

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