by Saeed Darabi

Created on: March 20, 2010   Last Updated: March 21, 2010

Google Adsense is an easy way to make money with your blog. If used correctly, Adsense can be your most important tool for making money online. A simple change in color or style of the ad sense block you use on your site, may very well turn your ad sense from getting clicked on 5 times a day to 50 times a day, thus increasing your revenue from $0.50 a day to $50 a day or more. That’s why Optimizing Google Adsense should be on top of your to do list when monetizing your blog or website. There are a couple of ways to do that. Here are a few simple but essential ways in which you can optimize your ad sense to perform better, and maximize your ad sense earnings.

 

Style of the ad sense block
A well designed ad sense block which fits the style of your website/blog can take your CTR ratio to a higher level. Obviously each website or blog is designed differently. So experimenting with different layouts, can help you find the best performing format. There are some styles of ad sense block that have proven to be the highest earners when it come to ad sense earning. Two of the most popular ones are:

A. a 160×600 Skyscraper with text ads, placed on the left or right side of the page.
B. a 336 x 280 big Rectangle with text ads, placed on top or middle of the page.

 
Colors of the Adsense block
An important aspect of a well designed ad sense block is its colors. While you may not want to trick people in any way, shape or form into clicking on ads, using the right colors and blending the ads with the content of your page, will make the ads appear as though it’s part of it, and not an unrelated subject. A simple example would be using a white background ad sense block with no borders, on a page with white backgrounds, which perfectly blends the ads with the content, thus giving your Ad sense an increase in click through ratio.


High paying keywords
Using high valued and reach keywords in your content is the number one way to ensure that ad sense will serve ads with high paying keywords, which means you will earn more for each click. Which would you rather have: a page with 10 keywords which pay $0.02 a click, or 2 keywords that pay $1.00 per click? Of course that doesn’t mean bombarding your content with non related and nonsense keywords. Not only that will not attract any new traffic, but you also will risk losing your loyal readers as well. All that said, keep in mind to not write for ad sense, but always write with your readers in mind, with

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