by Chiara Ganzer

Created on: March 17, 2010

Windows Phone 7 Series. The re-branding of Windows Mobile

Microsoft has developed important requirements and rebuilt Windows Mobile, changing home screen and interface. The renewal of its antiquated Windows Mobile interface and its emphasis on social experience -improving important social networking tools- make Windows Phone 7 Series competitive against the iPhone.  

Windows Phone 7 Series show a completely changed Start screen, replaced with six Hubs - also referred to as "live tiles"- breaking the mold of static icons with real-time content. Windows Phone hubs are built on specific themes: People, Pictures, Games, Music & Video, Marketplace, and Office.

In particular Office hub has the capacity to separate your work life from your personal one, offering access to SharePoint Workspace, Office and OneNote. People hub allows users to post updates to Facebook and Windows Live, while Music & Video hub includes online music services and a built-in FM radio.

Hubs bring together related content -from the Web, applications and services- to simplify common tasks, such live feeds from social networks.

Ability

At Mobile World Congress 2010, Microsoft Chief Executive Steve Ballmer said:

"Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people's lives and their need to connect to other people and all kinds of seamless experiences."

The OS is deeply overthrow, providing integrated contact pages which show status updates from multiple services, without leave aside the regular phone duties of calling.

The three buttons on the front of Windows Phone 7 Series device are Start, Search, and Back. The hardware button for Search- powered by Bing - provide one-click access to search from anywhere on the phone. Moreover the system automatically finds the location of users and allows them to conduct a local search.

Software

Thanks to a wide range of improvements mobile operating system support Zune integration, offering the possibility to easily manage the communication features of the device. The Games hub with Xbox LIVE integration will include LIVE games and gamer profiles, achievements, avatars, profiles.

The platform has the support of impressive application partners such: EA, Foursquare, imbd.com, Sling Media, Shazam, streaming media like Pandora and Sling, giants like NAMCO and EA Mobile to create innovative applications and games. The new application from Associated Press shows latest news, and Hush Hush with Silverlight

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