Do it yourself SEO is made easy with the help of free analytical tools like Google’s Adwords Keyword’s tool. Once you realize that learning SEO is important to your websites visibility, your search for online tools will start. Well, start with Google’s keyword tool. The best part – it is free!
To maximize search engine optimization as you begin learning SEO you will need to understand your niche. If your niche is not a very profitable nor searchable subject, SEO may serve no real purpose. That being said, there is a purpose for everything! If you are interested in it, someone else may be as well. If your goal for SEO is to monetize your niche, then SEO serves a very important purpose. If you just want people to visit your website whether your niche is mainstream or incredibly obscure, SEO can also serve a purpose!
As your website is gets more visible, and the information you provide is viable, your PageRank will also climb the ranks!
Once you’ve established your niche, this is how to use Google’s keyword tool to maximize your SEO.
1. Make a list
2. Research the words
3. Recognize the competition
1. Make a list
There is no method to this list. This is a free for all brainstorming session where you write down key words and phrases that have something, anything, to do with your website (niche). What keywords and phrases would you use to search the subject? What obscure words are related to the subject? Do not edit yourself or this list. Something you might find useless can lead to something incredibly valuable!
2. Research the words
This is where you take your list and start getting other keywords related to the words you manually generated. You can enter them one at a time, or copy and paste your list. It is best to use less than 200 words when you copy and paste unless you are trying to just research Estimated CPC and search volume.
Using Google’s Adwords Keyword tool will allow you to see many different stats for each keyword and related keyword it generates. These stats are:
Default
-Advertiser Competition
-Local Search Volume (Month)
-Global Search Volume
Other
-Estimated Ad Position
-Estimated Avg. CPC
-Search Volume Trends
-Highest Search Volume Occurred in
This information is a wealth of information to let you know how specific keywords are being used.
3. Recognize the Competition
An added bonus is to download the Google Toolbar. The Google Toolbar will allow you to enter a keyword in Google, search it, and view the SERP and use the PageRank indicator to see how strong the competition for that keyword is. PageRanks that range from 1-4 are generally the weaker competition and 5-10 the more competitive websites that are using their keywords well.
By using the Google Adwords Keyword tool, learning SEO is fun and easy to do. Adding to your knowledge by analyzing PageRanks based on your results will help you narrow down your SEO keywords to the most competitive ones for your website.
The benefit with using these tools is that they are free. Do it yourself SEO is always better when there is no cost and once you get familiar with learning SEO, your webpage will be more visible and eventually rise up with importance in PageRank!