by Terry Moorer

Created on: February 22, 2007   Last Updated: May 15, 2007

So you have your CD ready to showcase to the world. You take expensive photos for the album cover, you hire the best producer, pick the top recording studio. You carefully select the best songs for the project. No doubt, you have a hit. You know music success is just around the corner. You will be selling so many CD's that Ituness wont be able to keep up with the sales. You know it's just a matter of time before you are touring around the world, opening up for Janet Jackson and Jay -Z. But something strange happens when you launch your music project.....nothing. Nothing happens. No phone calls requesting interviews, no booking agent calling you for shows. There is complete silence from the world. No overnight success. No one is buying your music.

What happened? Two things happen. You didnt develop your fan base before you launched your project and you don't know how to market yourself online. "But I have a website and nobody is going to my website to buy my music!" you scream. That's because no one knows that your website even exist. A few people do. but 30 people don't count . You need hundreds of people. There are millions and millions of website out there for music artists. Some by the artist, some by the indie label and some by the major labels. All of them looking for your customers. Oh, did I mention that fans are building sites for their favorite artists now.

So what does an indie artist need to do? Number one, start building your fan base now. Start collecting email addresses, making public appearances, visiting the malls and saying hello to people, all before the album comes out. The other thing to do is learn everything you can about internet marketing or find someone that is an expert in the internet marketing field. Your website is no different than a Best Buy store on the local street corner. You have to get people to your website.

If you develop your marketing plan while you are still in the studios. You will come out a winner each time. Remember if you fail to plan, then you are planning to fail.

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