by Hazar Umutay

Created on: February 20, 2010   Last Updated: February 21, 2010

We hope this prospectus helps SEO beginners, SEO customers, SEO experts, and other related SEO people.

What’s SEO?

SEO is the abbreviation of Search Engine Optimization. It’s the optimization process which is made for a website to get higher position in SERP (Search Engine Ranking Position).

SEO is the unique key of the door which provides access to millions. SEO is the most valuable key of digital marketing. The most important part of digital marketing is the search engine marketing. The most valuable key in search engine marketing which brings millions of internet users to your website is SEO

SEO is a strategical mind game between the machine (Google bot) and the human (SEO specialist).

SEO world with a comparison:

Lets say the number one search engine of the world, Google, is a digital ocean. Assume the competing sailing ships as websites in this vast ocean. The sail of a ship is the fundamental structure of a website because it is the essential thing which speeds the ship. The type and code structure of a website form the fundamental structure of that website. For instance a HTML sailing ship goes many times more faster than a FLASH sailing ship. Because HTML is technically more superior than FLASH in SEO competition.

Human factor in SEO competition:

Whether SEO is a competition in the digital world, human factor is the biggest decisive factor here. The human factor is the SEO specialist. Captain is the one who leads the sailing ship during the competition and completes the race successfully. The captain should know the ocean well where the competition takes place (Google). A clever experienced captain knows the dangerous and advantageous sides of this ocean. He knows when and from where the wind blows.

SEO Fundamental Rules:

The result is a disappointment unless SEO is made with the right method. Quick and sudden rising ends with a quick and sudden fall. SEO ought to be made means confident rising without quick long jumps.

Creative Content: The necessary golden rule of SEO is the content. The originality of the content is important but creative and effective content is more important. Contents which contain useful information and news are more valuable for SEO. Therefore articles and article-like contents are the most appropriate ones for SEO.

On-Page Optimization: All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and

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