by Guy-Michael Homa

Created on: January 28, 2010

Death of Twitter from a Business Perspective?

Is Twitter becoming obsolete for business networking and promotion?  Has it run its course and the novelty is starting to decline?  Some businesses would agree.  In the beginning, Twitter was promoted as the next big Internet social site.  They promoted that you could stay in touch with all your contacts easily and frequently.  However, from a business view, Twitter does not appear to offer any real benefit to business networking.  Twitter only allows a limited number of characters to post updates.  As a blogging forum, this is not enough to share real value in messaging.  Do business professionals really care to know what you are doing at any given moment?  Why do business people need to know that you are sitting on the patio?  There appears to be no real marketing value from a business perspective.  Short-cropped messages (tweets) cannot deliver enough marketing power like a blog, an email, or website promotion.

A recent online article posted by CNN (http://www.cnn.com/2010/TECH/01/26/has.twitter.peake d/index.html?iref=allsearch) suggests that Twitter’s initial hype has started to dwindle.  The decline appears to stem from Twitter’s limited ability to offer business-networking features offered by many of its competitors.  Business professional want to deliver marketing messages with impact, not just tweet a quick update.  More and more business professional are turning away from twitter as a business social tool.

Many marketing experts will tell you the use of Internet Social Networking is a powerful tool for developing opportunities.  I agree if you know how to use them.  As with any endeavor, you only receive back what you put into it.  Too often, a person signs up for a social networking site like LinkedIn and then waits for the leads to roll in.  Wrong!

People want to find value in a network contact that helps them achieve a benefit.  The benefit for each person is individual to that parson’s goal.  Goals can be looking for a job, finding more clients, looking for advice to make better decisions, seeking expertise to solve a problem, and so forth.

Using online social networks means you must get involved and engage with others.  Joining group forums and contributing your expertise is one example.  The more you contribute, the more you will be perceived as a reliable resource and possibly

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