by Lana Stockton

Created on: January 27, 2010   Last Updated: April 04, 2010

The actual interview is only a small part of the interviewing process. The largest part is the unspoken portion. One step which may go unrecognized by the applicant  involves personal presentation. It begins at the receptionist's desk when the applicant thinks his interview has not yet begun. The receptionist may be assigned to observe her first impression of you and whether or not you addressed her with respect.

Another part of the unspoken interview involves your ability to take initiative. Since not asking questions may be perceived as a lack of initiative, it is important to come to the interview armed with intelligent, well-prepared questions. But how will you know what to ask?

Research that leads to purposeful questions.

1. Go online to find out as much as you can about the company. What products do they make? What services do they provide? When, why and how did they enter into the business scene? Find out about the company's founder and or president. At the very least do find out the president's name.

2. Read their mission statement

The mission statement is a well-though out, sometimes catchy description of what the company stands for or attempt to make it stand for. It is the company goal. Through their mission statement you will see what direction the company is heading. Is customer service their focus? Maybe they are proud of committing to community events, or other forms of community betterment. Do you agree with these goals? Are these company aspirations something you would desire to help them attain?

3. Putting it all together.

You have done your research. You know who the president is, what products they make or services they provide. You have determined what is important to them by reviewing their mission statement. Now, you are ready to formulate your targeted questions.

4. What to ask

About the product: "I've noticed that you hand-solder your diodes. May I ask about why that method was chosen?" You have demonstrated knowledge of their product and superior (to them) method.

About customer service: You already know based upon their mission statement that customer service is important to them.  Be sure to address it in a positive manner.  For example: "When I called to make an appointment with you, I was impressed with how friendly and knowledgeable the receptionist was." He will notice you are alert to good customer service traits.

Who is the president of the company? knowing his or her  name shows you have done your homework. If the topic of the company's president comes up, be sure to insert his name, rather than simply referring to his title. The fact that you have taken time to get to know this company will put you in a very favorable light, and possibly on the company's payroll.

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