by Aysha Iqbal

Created on: January 21, 2010   Last Updated: March 13, 2010

Article marketing happens to be one of the newest, more affordable and effective online marketing yet. It can be defined as the process of writing articles that aim to market and promote a website or business. An effective article is created when it offers valuable information to those in the target audience while bearing a link to the website at the end of it. One must remember that the purpose of the article body is to inform not promote. With this in mind, let us look at the benefits of article marketing.

1. Instant Promotion

Articles written would send the word out about their existence to everyone without any geographical boundaries. It works for online businesses in the same way media advertising works for regular business establishments

2. More Traffic to your website

Writing an article about the website to be promoted also brings more traffic to the website. Getting your articles submitted to several article submission sites and e-zines would ensure that thousands of users have access to your article and a link that would redirect them to your website. More users would then be introduced to your website.

3. More quality incoming links to your website

Article marketing also helps increases the number of links that enter one's website. Many relevant incoming links would make the website more search engine friendly and improve their search engine ranking. Since the articles and the website are similar in topic, these links would help boost  search engine rankings of the website.

4. Establishes you as an expert

Writing these articles may also give you the position of being an expert in the field that you are promoting on. Many article submission sites only accept quality works that are regarded as true and relevant to the subject matter. Thus, by being published, one can establish that they are an expert and are knowledgeable in the field and can be trusted.

5. Help gain customer trust

Article marketing also helps create a connection between you and your site visitors and also gain their trust in the process. Your articles, if written with the adequate persuasion could be used to influence them to purchase your goods and services as opposed as to that of competitors. Your informative article could provide them the assurance to patronize your business.

In all, article marketing is a great source of marketing that everyone who intends to promote their business online should consider. Avoidance of some common mistakes of article marketing could allow all to see the full potential of this useful asset. The process is a little tedious, but the immense amount of traffic and online popularity your business would earn would make it worthwhile.

Learn more about this author, Aysha Iqbal.
Click here to send this author comments or questions.