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For centuries the only way to get a novel published was through what we now refer to as "traditional publishers". Today, however, technology has made self-publishing a viable alternative for many authors. To properly assess traditional publishing vs. self-publishing as a means of getting your novel to readers, you must first understand the realities of each method. Both have advantages and disadvantages, and in the end, it is up to each individual writer to decide which choice's pros outweigh its cons.
Being published by a major (or even minor) "traditional" publishing house is the goal of nearly everyone who has completed a novel. We envision huge advances, even bigger royalty checks, movie deals, and no more 9 to 5 job. It rarely happens that way. Most of the time you need an agent first, because publishers usually won't accept manuscripts from anyone but agents. Agents often only accept query letters, not full manuscripts or even sample chapters, and you need to be prepared for a deluge of form rejection letters that may not even spell your name right. If you do get an agent, there is no guarantee he will be able to sell your novel to a publisher, and if he does, he will gladly take 15% of everything you earn for his trouble.
After acceptance by a publisher, it will be at least a year or more of editors changing your novel in an almost arbitrary way. This will be followed by more delays because it wasn't finished in time for the most current catalogue they are sending to booksellers. And while you weren't looking, they slipped a clause into your contract that requires you to pay back part of the advance if the book doesn't sell enough copies for royalties to cover it. They will handle the cover art, and you may even have some input. But be ready to do all the publicity yourself, because unless your name is Grisham or King, they're not going to do it for you.
Self-publishing has just as many difficulties, but in my opinion, the pros here do outweigh the cons. To clarify, vanity publishing and subsidy publishing are not what I consider self-publishing. More often than not, they are simply scams. True self-publishing companies include Xlibris, iUniverse, Cold Tree Press, and Lulu. Of these only Lulu (www.lulu.com) charges no fees for their service; they only make money on copies of your book that actually sell.
With self-publishing, you have to hire a freelance editor; do not trust your best friend who was an English major to do this for you. You will do most
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