by Tan Yook Boi

Created on: November 29, 2009   Last Updated: November 30, 2009

You are a newcomer, a nobody to the cyberspace. You have a business to promote and want to build your customers lists.

One of the methods available to you is article writing. Article writing can make your presence known to the cyber-public.

If the article written is good and with useful contents, it will be able to help you in building a good rapport with your readers and can boost your credentials to an expert on the subject touched in the article. This in turn creates demand and traffic to the your website.

An article is a sort of information portal for the cyber-public to get, insight, information, and to be educated about business, topics and opinions on the subjects that they are interested in.

It is a form of communication between you and the would be customers for your business. Article submitted to the article directory and subsequent publishing of the article can give an effect of updating your website which otherwise seem stagnant.This will greatly increase the rating of the website with the search engine, thus increase your website traffic.

Here are some of the benefits of article writing to you as an author and to the publishers :-

The Publishers will get :-

1. Great contents - without compiling and researching,

2. Relevant article - to what they want to promote,

3. Reference - mentioned by the article on the type of business they are in,

4. Free information - a lot of information gathered free, and

5. Save time and money - no need to do extensive research and compiling on the subject they want.

As an author, you will get :-

1. Exposure - you and you business becomes more popular

2. Credential - be excepted as expert,

3. Buildup relationship -rapport with readers and subscribers,

4. Traffic -in the form of back links from your bio box/ resources box to your website, and

5. Free Advertising - no need to pay advertiser.

However, it is important for you as an author to remember, an article written should not be merely a sort of a sales pitch letter or a self glorified article because sometime an article can become a double edgedd sword. It can glorify and popularise you, but it can also destroy and ruin you in promoting your business. It is important and advisable for you to do some research and to gain more information and knowledge on the subject before an article is to be written.

So, start writing and don't stop at just one article, be consistent, write regularly, everyday, every week or every month and most important of all, have fun doing it.

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