by Jobie Weetaluktuk

Created on: November 26, 2009   Last Updated: December 03, 2009

"Turn on, tune in, drop out"

Timothy Leary

Timothy Leary was clearly not thinking about Black Friday but he was clearly on the right track. Black Friday is the epitome of a time went wrong. The time of sub prime fiasco bubble. The time of Wall Street bail out love in. Still no matter what is was, it felt good and was all wrong.

Preparing for Black Friday is a good time to reassess yourself. Your true self.

Black Friday is a commercial day. Actually it is the shopping day after American Thanksgiving day. It is the poor version of Boxing Day. It is however very lucrative for the American shopping. It has also become a pre-view to the Boxing Day, which comes no more than a month later. The Black Friday has become an event in itself and a barometer for the year-end.

Black Friday is the day after American Thanksgiving. It has also become the official beginning Christmas shopping season. Because American Thanksgiving falls on the fourth Thursday of November, Black Friday fall between November 23 and the 29th. It signals the year-end and the end of the shopping year. Black Friday is not an official holiday, but it is a time to get really good deals.

Walmart, Macy's and other retailers for instance have been known to open just after midnight to cash in on the big rush. Retailing in the states have always been important, but Black Friday it brings a new high.

Lost leaders are the order of the day. These are the non-profit making items that customers are willing to line up for. They can have a draw that a smart businessman can decide they are willing to take a loss on, so that he might capitalize on other items. Lost leaders are the baits that bring in the shark feeding frenzy that will make the day or even the month worthwhile.

Black Friday is an important marketing day, but it is still the 5th most lucrative day of sales. The first remains the Saturday before Christmas. This day remains as a notorious day of shopping where a shopper was even stamped to death by other shoppers. As much as Black Friday can be an opportunity for great deals, it remains a grime let-the-strongest-survive-capitalist opportunity.

Black Friday will continue to grow in strength with the weakened economy. It will also continue to underscore the greed of the common person, most notably the woman who has in the last century become the dominant shopper. Black Friday will also become a part of other societies such as Canada and the UK. For one thing, multi-national corporations are pushing the idea of Black Friday to boost sale at year-end and dispose of older models. It will also become a way to promote new lines in the multi-national corporations marketing strategy to promote new lines.

The best way to prepare for Black Friday is to tune in, tune out, and drop out. Stay home that day and forget that stress. If you really need something, you will pay top dollar. If Black Friday is not fun for you, it is not worth it.

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