by Sangeeta Deogawanka

Created on: November 24, 2009

A business account at Facebook is like having your own business webpages without the 'personal' Facebook networking. With a business account, you can create your company's or firm's Facebook presence and benefit from the massive user database. This is the best user-friendly, free and effective tool to serve your business outreach needs. What's more, it is free to use!

A business account on Facebook has limited functionality, for it is tailor-made only for business and promotional needs. Creating a business account precludes having a personal Facebook profile. So business accounts work splendid for those who guard their privacy and wish to separate their personal from their work. It also suits those who do not have an existing Facebook presence or see no need for it.

Corporate Use

Any business can tap the 300 million Facebook users for free inbound marketing with minimum effort and advertising know-how. With a business account, a company can market its products, connect directly with customers and land gigs. The firm can have its own pages with product or service information, place business logos and ads, and cretae its won fan following.

Businesses can benefit not just form the massive customer or client base at Facebook, but also use the direct interaction for its managerial decisions, ad planning and marketing campaigns.

Ad Campaigns

With a business account you can create you own ad, and promote your product or service extensively amongst Facebook users. The extensive inbound streaming at Facebook, ensures that your ad has the maximum viewer ship and connects fans to your ad page. Direct interaction with consumers enables the administrator to conduct polls, create a user profile and database. This in turn enables informed decision-making and devising effective ad campaigns.

You can also manage advertisements of multiple clients. All ads for each client can be managed in separate campaigns with the various tools at your disposal.

Promotion of events

Events can be advertised and promoted with linking that land your 'fans' directly to the event page. Where time is running out and you need to reach a wide audience base, Facebook offers this excellent tool for the fastest and most effective live event promo.

Public Outreach

Facebook offers the best platform for a public figure or a political candidate to create a wide fan club. There are options for professional individuals like painters or writers to create their own pages, promote their services and their own fans, that ultimately translate into earnings. Music bands and media /production houses can create their pages for effective advertising and programme news feeds.

With a business account at Facebook, you can create an interesting business profile with plenty of photographs and graphics, videos, links, events and snazzy descriptions that catch the user's eye.

The Facebook business account also gives you the opportunity to cultivate a strong online presence. You can syndicate your business news by linking with your company website, with a Twitter account, your company blog or simply adding a Facebook Fan Box to your website. With additional tools for arranging discussions, competitions and campaigns, the business account can be used as a reliable tool for public relation exercises.

You can create your industry or service sector group, add to your fan base, join discussions, post updates on your Wall, advertise your product or service, drive traffic to your official website and much more.

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