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Successful writing and promotion of your written work

by Heinrich Muller

Created on: November 23, 2009   Last Updated: November 24, 2009


Submitting articles written about your website (with links to your website) to article sites is an important SEO tactic and tool. This allows you to generate links from different sites and also markets your website and/or services and products. The articles that you write and submit needs to be downloaded to blogs or sites looking for content. This is a service that the article sites provide to their clients.


In order for you to achieve SEO and Marketing success through the writing and submitting of articles you need to take the following into account:

Your article needs to be relevant to the website, product or service that you want to promote. The article needs to be well written (no spelling or grammar mistakes). The article needs to be submitted to the correct category. No more than three links to your site in an article is normally allowed. Some publishers prefer no links at all except for in the resource box. Ensure that you follow the article site's rules and guidelines. It can take up to two weeks before your article is reviewed and published, depending on the article site that you submit to. If you are serious about using articles to promote your site and create links back to your site you have to submit at least two articles a week. Do not submit the same article to hundreds of sites as this will count against you. The links in the article should preferably be to different relevant pages on your site. Outsource this function to one of the service providers on the web if you are not comfortable with writing articles. There are no shortcuts and if you make use of black hat tactics you could end up being suspended by the search engines.


When writing an article the following needs to be taken into account:

Ensure that the content of your article is unique and original. The article should be between 300 to 700 words. The article should contain quality content ideally with bullet points or numbered lists and the information should be valuable to the reader. Keep the content fresh by visiting relevant blogs and forums to find topics to write about. Do not write an article about a topic that you have no knowledge of. Make use of a professional writer or service provider if you are not comfortable writing articles.


If you follow the above guidelines you should be able enjoy success as a writer of SEO aligned articles that market your website effectively.

Learn more about this author, Heinrich Muller.
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