New Year's is a special occasion on many levels. It is the major reference point for measuring the passing of time. New Year's conjures up new beginnings, fresh starts, clean slates.

It is also a sentimental occasion in relationships; the start of another year together. Some individuals like to mark the occasion of a New Year with a special gift for loved ones.

Women are often the easiest to please when it comes to choosing the right gift. Whether you opt for something costly, or a sentimental token, most women are delighted with the loving intent behind the present.

New Year's gift ideas for women:

* Jewelry

Any piece of jewelry will be cherished; a unique ring, a birthstone necklace or earrings, a striking pendant in silver or gold to complement her other jewelry.

A new watch is a great New Year's gift, in keeping with the concept of time marching on. A watch is an accessory for many women, they enjoy having several in different styles, from very dressy to trendy or casual.

A piece of jewelry that can be added to each New Year is another good choice. You can purchase a quality pearl on a chain and add another pearl each year. Your gift will be timeless and will increase in value as the years go by. If you like this idea, you can enquire at 1-800-621-3333.

If money is no object, the same add-on concept can be accomplished with diamonds. A tennis bracelet, with a new diamond link added each year is an ideal New Year's gift that will be cherished. Call 1-800-242-2728 for information.

* From the bookstore

- A new leather bound organizer is a great gift for the busy woman.

- A desk calendar is another good choice; perhaps one with a motivational message on each page.

- A new journal, or a matched set of several journals, in which to record thoughts throughout the year.

- A book with daily inspirational readings or quotes.

- Stationary and a monogrammed pen. Including a role of stamps is a thoughtful gesture.

- The latest best seller or a gift card to the bookstore.

* Fitness gifts

If the lady in your life has expressed a desire to acquire a new level of fitness in the New Year, she will be delighted with a membership to a health spa, a new gym bag, yoga equipment, or a gift certificate to her favorite retail store where she can purchase new work-out apparel.

* For the collector

Whether your lady collects rare books, vintage dolls, teddy bears crystal, or any other item of personal interest, when you give her an addition to her collection, you are validating her

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