by Sabrina Sampson

Created on: November 05, 2009   Last Updated: November 06, 2009

How do you know if your website needs a makeover? There are millions of websites on the internet today. When you visit a website, you can usually tell if it was set up by an amateur or a professional right away. Many people attempt to design and program their own websites and there are many user-friendly website hosts that sell subscriptions to websites that are virtually ready-made. Unfortunately, a lot of time and energy has to go into setting up a professional website, especially if you are inexperienced.

Sometimes, when we look at things through our own eyes, they look perfect. Here's the key to discovering if your website needs a makeover or not and it is pretty simple. You need to look at your website in the exact same way that visitors that come to your website look at it. Does your website look professional? Can visitors quickly and easily find the information that they are looking for? There are several things to look for in a well-developed, professional website:

You need to make sure you have the three C's Clear, Concise, Convincing copy

You need a well designed website that is easy to navigate with appropriate writing style, colors and images that will appeal to your audience.

You need soft pushers also known as persuasive content that encourages visitors to sign up for your newsletter, request more information and place orders.

You need to make sure to implement a testimonial page that will boost your company image as well as demonstrate your work ethic. Here is where you can display your recent feedback from customers and/or recent projects that you have completed.

MOST importantly, your website needs to be search engine optimized! You need to make sure that you place the top keywords in the most effective places so you can increase your search engine ranking.

These five website design tools will definitely insure that your website looks professional and appeals to your visitors. Highlighting the benefits of your products and/or services will ensure potential buyers understand why they should buy your particular product. This will ultimately encourage them to buy your product. Don't ever just focus on the features of your product or service without explaining the benefits of why it will help them. The following key elements will also add value to your website:

Become a reliable resource for information

Customers will return to a reliable source for useful information and tips. You need to make sure that the information that you are providing is

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