by M Kayo

Created on: November 02, 2009

Your business card is one of the most effective marketing tools in your business. Powerful, well-designed business cards will leave your client with a strong sense of professionalism, credibility, and expertise. However, if your business card is sub-par, there's a good chance it's going to end up in the trash with all the other forgettable business cards. So, what are the considerations for designing a winning business card that will be remembered by your client? The process starts long before the card is ever designed and printed. Here are the secrets:

See Your Business Through Their Eyes

Find a way to see your business through the eyes of the people you are serving. Focus on what they need. Sometimes business people are too close to their own business to really see the needs of their own customers. Ask your clients what they need from you, what they perceive to be your primary benefit? Ask your clients for testimonials, read over them again and again, pulling every detail about how your client sees your business. Remember, perception is reality. You are what your client thinks you are, not what you think you are. When you figure out how they see you, start writing it all down. Make lists from every client, start to review and sort through each one, connecting common themes and feedback. An image will begin to appear from the information. This is the image of your company. Hopefully, it's a good image. If not, you need to determine just what image you want to project. That's the next step.

Decide What Image You Want to Project

It's easy to have a poorly marketed business image. Your business card creates the first and hopefully a long lasting impression with your client. Make certain the card tells people what your business is all about. Look at all the business cards you've seen over the years. Most present a poor and unprofessional image. Most cards do not clearly communicate what the particular business is and what that business can do. Most cards don't have a strong visual, logo, or phrase that sets a business apart from all others. Decide what you want to say, what you want your card to communicate. Determine precisely what sets you apart from all other businesses. Make a list, write these things down, you're going to need it for the next step.

Seek Professional Help

If you're in the piano tuning business, I'm sure you tell everyone that nobody can tune a piano as well as you. After all, it's your business, it's what you're good at. You would not call a plumber

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