by Jamila Vaughan

Created on: October 27, 2009   Last Updated: October 29, 2009

Many small-business owners believe their websites already contain all the content they need. They've got contact information, company profile, and a list of products or services. Great right? Great start. But everyone else has the same information on their site!

Increasing content can make your company more attractive, more unique, and easier to find through search engines. It will help keep visitors coming back to your website. More quality content can help you to position yourself as an authority, or expert in your industry. And boosting the variety of web content will give you more angles from which to direct people to buy-in to your products and services, making this decision easier for them.

25 Ways to Boost Your Website Content

1. Create a blog. Use this as a platform to regularly post new information to your website. It can be news, opinions, whatever. Keep each post centered around one specific topic. Keep them informative and useful. And keep them coming!

2. Write a series of articles. You may want to do some keyword research and look at your web analytics to see which keywords are the most active and perform successfully for your website. Then write a few articles, letting all web visitors know where to get them.

3. Post your email newsletters. Don't let all that great info go to waste! Offer it to people after those on your mailing list receive it, and soon others may be prompted to subscribe too.

4. Offer instructions on how to use your products. If you currently offer these to your customers in print, by all means become the official source for up-to-date instructions or manuals.

5. Write a free e-book. Choose a hot topic, a niche topic, or anything extremely valuable, like an industry report you've completed.

6. Describe your services. Yeah, I know you already have a list right? Well don't stop there. Be more descriptive. If you have simple bullet points for each service, describe what the customer can expect how they should prepare what they should get out of it. Even create service packages or product bundles.

7. Review a product or service. You could choose one that is or isn't a direct competitor, and discuss the pros, cons, etc.

8. Install a forum to invite visitor participation. This is a great way to increase your website content because visitors do the work for you! It creates a sense of anticipation and excitement. I've used PHPBB forum software in the past it has good support and is widely used.

9. Post company bios. Letting customers

• 1
• 2
• Next Page >>