by Camila Negret

Created on: October 26, 2009   Last Updated: October 27, 2009

It is fascinating to discover how many products there are available in today's cosmetics industry; yet, more interesting is to realize the large number of consumers there is in this market, both men and women. Due to high demands, companies offering beauty and care products are developing new methods to improve their product line and recognition amongst their numerous competitors. This desire to succeed in business is not just beneficial to owners and managers, but also to consumers concerned with health, environmental, and social issues behind making cosmetics. So it is important that as a consumer you inform yourself not only on the latest fashion trends when shopping, but also on the processes and techniques used to develop products, specially those that go on your skin.

Clinique is a major company that was founded in 1968 by Este Lauder with the help of beauty editor Carol Phillips and Dr. Norman Orentriech. Since then, their mission has been to create skincare, cosmetics and fragrances that are allergy-tested and dermatologist-recommended, meaning that all products are 100% fragrance free and that out of 600 people tested, if only one of them develops an allergy the product is discontinued. One of Clinique's products line is their lip gloss-wear, which not only focuses on looks, but on creating products with healthy ingredients that treat the lips for dryness and under moisturized skin.

If you like to pamper yourself, Clinique offers the looks and treatment your lips could use after a long summer. If all you need is shine and moisture, superbalm moisturizing gloss can protect cracked lips and bring exotic color to your smile. However, if your lips are in need of extra care, the new vitamin c lip smoothie's formula intends to treat wrinkled, dry and discolored lips through carefully chosen ingredients, including antioxidants, pomegranate, vitamin c, and Shea butter; all of which protect the lips against environmental threats like the son and pollution, bringing back to your lips a smooth and healthy look. Some of their other beautiful lip gloss-wear products include the almost lipstick, long last gloss-wear SPF 15, and full potential lips plump and shine. These are all offered in different shades, water-resistant, and are care treatment formulated.

Today's world has been conquered by numerous brand names, but every day more consumers turn their back to cheap sales and offers, reasoning before making their purchases; and Clinique is recognized by buyers and doctors as a brand that cares for quality and healthy product techniques, so that you will be satisfied with your product and so will your skin

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