by Steve Kim

Created on: October 24, 2009

What is Search Engine Optimization?

Few internet users are fully aware of all that goes into the results page they view after performing a search. The complex mechanisms which govern what they see when looking for information or products is the result of two activities. The first is by search engines, like Google, who analyze each website to extract key elements used to give it a rank. This can mean the difference between popularity and obscurity, as low ranked sites are not visible on the first page of results, meaning they will get fewer visitors and less customers. From these search engine activities, the second factor of SEO, or search engine optimization developed. This is the designing of a website in such a way that makes it come out in the top returned search results, preferably the first page, when Google or other search engines are used to find information. This is achieved by various techniques such as careful placement of words and key phrases, hyperlinks, meta tags, images, links and HTML and other forms of coding.

Search Engines

Google and Yahoo are the two best known search engines, a part of popular culture now the expression to "Google" a person or product has become commonplace. Estimates of just how many searches are performed every day vary, but with the rise of internet availability and use, the figures are well into the billions. When a search for the any information is performed, search engines take the information an internet user provides and compares it with its own data, then gives back results showing the sites most likely to contain useful information by matching some or all of the words entered in the search box. Data is collected by search engines using spiders, highly complex automated programs which read all the information on a website and then assign it a rank. The spider downloads it onto its own servers, and through a process described as crawling, who take all the relevant information on site to be cataloged by another program called an indexer. They work constantly updating search results by adding new data and start again as soon as one cycle of scanning is finished. Search engines use programs known as algorithms to rate the information they gather, the details of which are highly guarded secrets within the industry.

SEO Consultants

A huge industry of SEO advisors and providers has developed to help companies gain web presence, a term meaning their sites are search engine friendly, and consistently are found in the top

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