by Roxanne Anderson

Created on: October 20, 2009

A high converting capture page is one of the most important things an internet marketer can have. The capture page is probably the first time your prospect is meeting you and you don't have much time to get them to opt-in.

There are a few simple rules to follow to optimize your capture page. The first thing is that your capture page should have only one action sign up here or enter your e-mail for more information. Whatever phrase you decide to put on your submit button should be the only call to action on the page. If there are other links or too many choices then you will lose their attention and lose the opt-in. There is one very important thing you need from your prospect and that is a way to contact them and keep in touch. This is the only choice you should give them on the capture page.

Be clear on what you are offering. Your prospect is giving you valueable information their e-mail address. You must be clear on what you are giving the prospect in return for their e-mail address. Use phrases like sign up for this free course, or click here for your free report. Make sure they know exactly what they are getting for their information. If you are not clear or the the free item is not valueable to the prospect you will surely lose their attention quickly.

Adding pictures, graphics, or videos to your capture page can also help to increase your conversion rate. You still want to keep this page very simple and not have too much going on. A clean and simple picture or video can really add to your capture page.

Keep your opt-in box above the fold on your web page. You don't want to make the prospect have to scroll to far down onto your page in order to opt in. It should be showing on the page before they need to start scrolling.

Use compelling copy. Make strong statements on this page that will entice your prospect to want more information from you. This may be your only chance to get them to sign up for what you are offering so make sure your page is very compelling.

These are some of the tactics you can use to increase your conversion rate on your capture page. Learn more about marketing online on my blog http://www.mlmsuccesontheweb.com/blog

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