by Gerard Coulombe

Created on: October 18, 2009

It ought to be a given that as the object of writing is having one's work read, then the object of searching is finding the work one wants to read.

"How to create powerful titles that resonate with your readers" is one of the titles that does come up as a result of an "Advanced Search" of Helium.

Articles that resonate with readers can be grouped along the lines of interest within each channel. There are some 26 channels and more at Helium if one counts those with double interests like Arts and Humanities, Computers and Technology.

Each channel is a gold mine of titles with some writers contributing large numbers of first-rate pieces. If Helium were to create a catalogue of pieces within each channel and indexed these according to the standard categories, alphabetically, one could search within that catalogue to find material pertinent to a line of inquiry.

If one accepts the premise that the two, writing and reading, are related in that the writer is actually in search of a reader, then one has to conclude that the way to assure that the two, writer and reader, connect is to help them to find each other.

There can be no better way to conjoin them than to connect the writer's purpose in writing a piece with the reader's interest in the information and knowledge the piece contains.

As to "titles that resonate," one supposes that the explanation has to do with titles that have a higher degree of interest and appeal than uninteresting and commonplace titles.

Whether one is reading Parade or Atlantic readers are attracted to those articles that raise their level of interest to a higher peak than normal. Otherwise they are likely to overlook them as they skim the magazine.

Readers who are attracted to titles that hold specific kinds of information, that is information pertinent to the reason an individual had for initiating the web search, are first and foremost interested in those articles that lead with those key words that are related to their search.

These are nouns, verbs and adjectives that not only attract the searcher/reader's attention but also further confirm whether the title is within the range of interest related to the search as framed when initiated.

In the area of titles, the writer must work doubly hard to come up with a title that fulfills the requirements of a solid, search friendly title, and one that gets the piece read as a result for all the right reasons.

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