by Color Fx

Created on: October 15, 2009   Last Updated: October 17, 2009

If you're an entrepreneur or you do a lot of business networking than you understands the importance of having a business card. In fact, the business card is one of the most fundamental requirements for the average business man. Unfortunately, it's such a common scenario for someone to easily forget about you especially when people often create forgettable business cards. The common business card usually consists of a plain white card with the name of the person or company and basic contact information. With everyone using such a similar format it is no wonder why most boring business cards find their way into the trash can. This is why it is so important to make your card stand out from the sea of mundane business cards.

With that said, the challenge really is creating a business card that stands out but still maintains a professional demeanor. Depending on how flexible you are in how you want to portray your image in your business card this will determine the design choices you have at your disposal. Before you even begin to think about business card printing you should focus on design.

We will be examining the following elements more closely:

* Color Choices
* Layout
* Logo and Pictures
* Typography and Font

Let's dive into this concept some more and figure out how we can break down the business card design process from various prospective.

The Flexible Professional

If your company offers design services or you're a freelance artist than chances are you can and should be fairly bold in your business card design. These types of professions encourage creative and innovative designs that are outside the standard professional business card design. Instead of using a white color as your base you can get away with using something eye catching like red or blue. This will instantly make your business card stand out from everyone. You can also play with the layout and go with a vertical layout instead of a standard horizontal layout. With such unique features in your card you better have a unique logo on the card as well. This is purely a design choice and everyone must use their own artistic judgment to create a nice logo. Finally, you can use non-traditional typography or fonts on your business card to really put the icing on the cake. You can always play with different font colors because you are no longer restricted to the normal black and white color combination. You can also experiment with double sided business card printing and have something printed on both side

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