by Emjay Defton

Created on: October 09, 2009   Last Updated: October 14, 2009

Where does a business draw the line between its hopes for a great relationship with its customer base and the reality of its relationship with its customer base? Many companiesseem to have manifested a risky guess as to how much trust to place within the customers grasp. There should be no arguments when questioning whether or not customer feedback is a fantastic idea and a frontline opportunity to gain retrospect on how to strive as a company. Somewhere the idea has crossed the line between customer satisfaction and lack of good management. Surveys have become not only the newest effective way to attempt to gain the edge on quality in the workplace but it has in its essence become the terminator.

Everyone looks to the newest technology. It takes our worlds finest to explore and create everything within our reach to help make the world a better place. These explorers, engineers, scientists, etc. work with a lot of variables. Somewhere along the way statistics always became a factor especially for safety and other unknown variables. These are not analysis's that can be ignored or overlooked because they are proven obstacle's that have to be taken under heavy scrutiny due to the magnitude of whatever research is taking place.

One of the most common experiments rely on statistics to create good results. This is a great idea when it comes to experiments that could mean life,death or a miracle breakthrough. On the contrary, how would one like their job strictly based on a survey completed by their companies customer base. What are the statistics that a survey in such a case would compute data revealing at least 50% of the surveys are wrong? How many people fill out a survey without even listening to the questions? Wouldn't diversity or mood be two of millions of different effects a customer would base their answer on? There are too many variables for a company to use such data (surveys) to solely base information given by a customer survey.

The statistics alone of how long this customer service rant could go on is astronomical. From first hand proof, regardless of how big the company, the power of leadership should obtain the ability to create a management team worthy of developing such internal quality with the ability to decide whether an employee is in the boundaries of which that very company hired them in the first place. The bottom line is that finally we have become the bottom line of the technological era. Automated surveys might be the most dreaded robot on the planet. They havent replaced us, but they have taken millions of jobs from great employees worldwide.

A great leader once said "The Only Thing to Fear Is Fear Itself". What happens now when the whole world is scared and Corporate leaders are using the occupants of that same world to decide the fate of employees. Is it greed? It appears that the big guys are just to busy to put in the time and most definitely the money to uphold their own hiring and firing. However, they could just be trying to save face by avoiding any direct contact with the disposal of employees they have never met. For millions of employees the boss can just blame it on a random customers response. The line has not been drawn. In reality it has been erased.

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