A business is only successful based on its relationship with the consumer. If the business has a history of outstanding service then its guaranteed to have an abundance of loyal customers. The performance an industry dose during business hours is one way to build customer loyalty the other is the assistance offered with customer service.

Its the responsibility of the industry to ensure that the quality of customer service is on level with the set standards. If the service is lagging then it has a possibility of weak performance. This could seriously cause a lot of harm to the business. The incompetence of customer service could cause a domino effect that would rid the business of loyal customers.

Their are two kinds of customer service that a business provides; the personal one and the on call kind. Both are responsible for customer service yet each one has their own way of messing up.

The in person service (work with customers in person) are always working to have a good relationship with their clients, if they foul up the complain is in person with the effects will being very embarrassing for both them and the client. Hence they are always working to provide the best service possible.

With personal service some bussines have the advantage, most notably small bussines. A person could walk into a major industry many times and see many faces, their just workers. However when a person walks into a small firm many times and talks with the same person, they have a friendship.

Regardless this is something business has very little to worry about.

The service provided by phone is the powder keg of incompetence. If a client has ever complained of poor service, 80% of the time it had to been because of incompetence from on the phone service. Why?

Phone service never have the chance to make personal connection that the other service provides. their solution to dealing with a difficult client is to hang up on them and make it someone else problem. Also; phone service providers tend to have very little to no people skills of any kind.

This as result could harm business. Its too common for clients to complain of the poor service they have received and as a result have decided to take their business else where. Incompetence also harms the reputation of a business, when one individual is unsatisfied they tell their friends and soon the opinion spreads to become fact.

To avoid this pluge; its important that employeers make sure that their employes performance is up to company standards

Learn more about this author, Soheil Rezaee.
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