by Christa Visperas

Created on: September 01, 2009

Social media phenomenon Twitter so revolutionized the landscape of social media services that Twitter followers no longer just tweet inanely about what they ate for breakfast or their favorite steak recipe. Twitter followers today are the heavyweights of the corporate world, popular media celebrities, and anybody who is anybody in all corners of the globe. This social media behemoth is a 24x7 hub of unceasing information exchange, socialization, and lucrative business marketing.

Just how exactly can Twitter lead to lucrative business possibilities? Through this fascinating equation: more Twitter followers means greater social media exposure means wider potential visitor base eventually leading to the highest chances of inbound traffic and sales conversion.

With this equation in mind, blog site promotion becomes a playground of possibilities. Blog owners are often faced with the frustration of having their blog sites floating in the blogosphere with hardly any visitors, remaining one of the best-kept secrets of the Internet. Through Twitter promotion, bloggers can write content, sit back and watch as traffic comes rushing in.

How to promote blogs successfully with Twitter? Below are some useful advices:

1. Setup attention-grabbing Twitter ID, logo, and avatar

For new Twitter users, the best advice is to sit down and think carefully of the perfect Twitter name that you will associate from hereon with your blog site. It should be relevant to your niche, or maybe the official name of your blog itself. If you are the Roger Federer of blogging, or plan to be in the immediate future, you may register using your real name. A great-looking logo or avatar grabs attention quicker than an ordinary one. And a word of caution: Twitter names are fast becoming a hot commodity in the Twittersphere. Be careful not to hostage the brand names associated with, say, IBM or Coca-Cola, to avoid tussling with brand owners.

2. Actively establish Twitter relationships

The core idea of social media services like Twitter is to create relationships. Initially, your Twitter account may be all by its lonesome, but that could change soon enough once you increase your Twitter following first. Most of the people that you chose to follow in Twitter will follow you back, steadily increasing your following base. And in Twitter, anything you tweet about will be sent to your followers in seconds. If your tweet is about a new post you wrote in your blog site, these followers would know immediately

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