by Anna Cruz

Created on: August 21, 2009

Every business or organization can benefit from using a brochure as an advertising tool, but knowing what to put on each panel can be a little tricky. This article will walk you through the basic layout of a tri-fold brochure so that you can get your brochure printing just right. To begin, you will need to first gather the information about your business or organization and related, high quality photos or graphics as well as info about the audience you will be targeting with your

brochure printing.

(1) Outside; Front; Cover

(2) Inside; Front; Cover

(3) Inside; Middle; Panel

(4) Inside; Back; Flap

(5) Outside; Back; Flap

(6) Outside; Middle; Panel

Step 1 Outside Front Cover
This is where you will grab the attention of your audience. Use a beautiful, appropriate image or graphic on the front cover along with a teaser to grab attention. The name of your business or organization and the key information should also be quickly found on the front cover of your brochure printing. Briefly state several beneficial points that will lead readers inside.

Step 2 Inside Front Cover
Once the reader has opened the brochure, the inside front cover should give a quick synopsis of the information contained therein. Following a brief summary paragraph, give a bullet point list of the information readers will find in the brochure. A brochure is a relatively small space, but properly utilized, this space can be very informative. You will have to edit and reedit your content to skim it down to the absolute necessary needed for the brochure printing project. The inside front cover should continue to hold the reader's attention.

Step 3 Inside Middle Panel
This is the place to expound on all the benefits and services that you summarized on the inside front cover. This is a great place to put all the details of your business hours or event happenings as well.

Step 4 Inside Back Panel
If you have used the outside front cover for a response card, be careful what information you add to the inside back panel since it may be torn off and readers will not see it again. Otherwise, continue to use it for fascinating copy to sell your customer on your product.

Step 5 Outside Back Flap
Many times this panel is used for reader response opportunities. If your brochure printing does not require a response to be returned to you, consider using this space for notes. People will be more likely to retain a brochure that has a note of important reference on it. This is also a good spot to print coupons.

Step 6 Outside Middle Panel
If you will be mailing your brochures, leave sufficient space on this portion to allow room for a mailing address. The remaining space is a good place to repeat your business or organization's name and contact info.

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