by Siew Cheng Hoe

Created on: August 18, 2009   Last Updated: August 20, 2009

You want to write articles that arouse the curiosity of the readers. You want to write articles that benefit your readers. You want the search engines to send readers to your articles. You have to create titles that attract the readers and search engines.

The first way to create attractive titles is to use Google Adwords Keywords Tool.

You have to know what the readers want. You have to know the importance of various keywords that your readers use.

For example, you want to write an article about generating traffic to your article. There are two keywords that you have to use repeatedly in your article. One is generating traffic, another is article.

You can do a keyword search on Google Adwords Keywords Tool. The related keywords are traffic generation, generate traffic, generating traffic and generate website traffic.

How do you choose which set of keywords to use? You can look at the popularity of the keywords. The keywords generate traffic attracts 9,900 searches in a month. The keywords generating traffic attracts only 4,400 searches in a month. The keywords traffic generation attracts 8,100 searches. It is obvious that you should use generate traffic instead of generating traffic in the title, and in your articles.

The other important keyword is article. The keyword article attracts 6,120,000 searches in a month. That is a popular keyword. The keywords generate traffic, and article must appear in your title.

The second way to create attractive titles is to use question in your title.

You can use generate traffic to article as your title. However, that is a bland title that does not attract readers. You can consider how to generate traffic to article? That is the way that readers ask questions.

It does not matter to search engines whether you use Generate traffic to article or how to generate traffic to article?. As long as the keywords are there, it hardly matters to the search engines.

Your readers are different. Your readers want to read articles that appeal to them. Your readers want to read articles that answer their questions. When you use generate traffic to article, your readers do not know what is your article about.

Your readers do not know whether you are telling them how to generate traffic to article or why generate traffic to article.

It is not hard to create a good title when you pay attention to keyword usage and the needs of your readers.

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