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Colors: Symbolism and psychological effects

by Carolyn Tytler

Created on: August 07, 2009


Ancient civilizations, the Chinese, the Egyptians, and the East Indians used colours to promote health and well-being. Researchers are currently engaged in rediscovering colour therapy to relieve ailments such as stress, exhaustion, sleep and eating disorders and hormonal imbalances.

Here is a list of the most common colours and how they may affect moods and illnesses in humans:


RED

Red is an intense colour. It is the colour of fire and blood. It stimulates breathing, raises blood pressure and makes the heart beat faster. It is unwise to wear red if you anticipate a difficult interview, or a confrontation with a hostile person. Red attracts attention. Stop signs, fire extinguishers and "Danger!" alerts are often in red.

PINK

Pink is a tranquillizer. It causes an energy drain. It signifies passivity and the feminine element. It also denotes romance, love and friendship.

ORANGE

Orange is a hot colour. It is associated with sunshine and the tropics. It increases the oxygen supply to the brain and promotes mental activity. It is associated with citrus fruits and healthy food. Orange elements in or around food will increase the appetite. It suggests creativity, enthusiasm, and stimulation.

YELLOW

Yellow is a cheerful, sunny colour. It speeds up metabolism and generates energy in muscles. It attracts attention; taxis and road signs are often yellow. However, it can be overpowering if used to excess. It may cause nervousness, anxiety and agitation. Babies will cry more when placed in a yellow room.

GREEN

Green is a calming, refreshing colour. It symbolizes nature. Hospitals often use green because it relaxes patients. It suggests security, harmony and growth. It is thought to possess healing power.
Green is used to denote safety and effectiveness in medical products. It is prominent in fliers promoting recommended ecological practices.

BLUE

Blue has the opposite effect to red. It is peaceful, the colour of the sky and the ocean. It causes the body to produce calming chemicals. It is an appropriate hue for bedrooms. Studies show that athletes can lift heavier weights in a blue gym. Blue is often cited as the most popular colour, however blue food causes loss of appetite.

PURPLE

Purple is usually regarded as the colour of royalty, wealth and luxury and ambition. Because it is seldom found in nature, some people consider it to be artificial, but 75% of children under twelve will choose it as a favorite colour. For this reason, it is a good choice for children's toys or clothing.

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