by James Homme

Created on: July 27, 2009   Last Updated: August 03, 2009

What if you could grow your prospect list from the tens or hundreds to the tens or hundreds of thousands? What if you could show your downline how to do the same thing? Would that be the kind of break-through that would sky-rocket your MLM business? Read on to find out how.

No matter which network marketing company you belong to, your aim is to get as much product sold and as many people to join your opportunity as possible. You can have a million people in your network, but if no product gets sold, nobody makes money. You can sell a million units a month all by yourself, but if you have nobody else in your network, you won't make nearly the money you would if you had a million people in your network who sold one unit a month, who learned how to recruit and retain a million people who sold one unit a month, and on and on.

If you started your network marketing business offline, you probably burned through your initial prospect list within a couple of weeks. Next came the nerve racking prospect of button-holing your co-workers and acquaintances, and if you were able to get motivated enough to work up the nerve, you approached strangers on the street or in the mall, or you cold-called leads you bought from some lead company.

What if you had people calling you and asking you to join your opportunity rather than the other way around? And what if they did this every day?

Let's see what traditionally happens when a network marketing company goes online. As a potential new recruit, you click over to a copy of a web site that the MLM company has mass-produced for all of its distributors. The search engines see those replicated sites as spam. Consequently, you get little or no traffic. The traffic you do get is really not yours as much as it is your MLM company's because the people don't have a relationship with you. They don't trust you. It's the same as if you recruited strangers offline. No traffic, no prospects. No prospects, no distributors, and little or no sails.

So what do you do? Simple. You create a web site that is only distantly related to the company you're affiliated with, and once you become the recognized expert in your subject, people will naturally come and ask you for more information. It's the old offline sails adage online that goes something like I don't care what you know until I know how much you care. Expertise builds trust. Trust builds relationships. Relationships build loyal, life-long partners. Wouldn't you rather have loyal partners than leads you have to constantly chase and downline that you have to constantly motivate?

The difference between working offline and having a company-replicated site is that you own the leads; therefore you can pitch any opportunity that you wish to those leads. And if something happens to your MLM company, you can take your network and move it to another opportunity.

Sound good? I thought so.

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